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Articles

Conservative Vs Aggressive Reverse Diets

Written by Master Coach Kim Leggett Going on a diet appears to be the obvious first step for anyone who has made the decision to take control of their physique and lose some fat. However, not everyone should do so! If your client is someone who has a history of yo-yo dieting, severe calorie restriction […]
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A Day In The Life Of The Australian Strength Coach, Sebastian Oreb!

Written by Lauren Irvine To celebrate the upcoming launch of our Strength System Level 1 Certification, we spent the day with our course author, Sebastian Oreb to find out a little bit more about one of the world’s most successful strength coaches. As the Australian Strength Coach, Sebastian has trained some of the world’s top […]
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How to Begin a Career in the Fitness Industry

Written by Lauren Irvine So you’ve decided you want to become a personal trainer or coach, congratulations! Launching a career in fitness can be exciting, but it can also become overwhelming. You need to consider what course to do, where you’d like to work, and what area you want to specialize in – which can all […]
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How Long Should Your Client Be in a Dieting Phase?

Written by Master Coach, Jade Mckee How long should your client be in a dieting phase?Well, that depends! There are so many factors that go into answering this question. It is also a question that will require a very INDIVIDUALIZED response- depending on your particular client, their nutrition and training history, their metabolic type, their […]
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How to Develop Maximal Strength

Written by Education Manager, Stefan Ianev Maximal strength is defined as the ability to exert maximal force against a resistance or load. It is typically measured by your 1 rep max or 1RM.  Maximal strength depends on several factors including:  Intermuscular coordination Intramuscular coordination Muscle fiber type  Muscle size Lever length  Connective tissue strength  While […]
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Tips for Keeping your Client Compliant During Social Events

Written by Lauren Irvine As easy as it would be to tell your clients to follow their nutrition plans every day, regardless of whether or not they have social events, it’s not always a realistic expectation. Studies show that a client’s ability to adhere to their diet is an important factor to determine the long […]
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Tips for Developing your Brand

Written by Lauren Irvine Growing your coaching brand can be exciting, but it can also be overwhelming. There are multiple tips and strategies for growing your brand, but we’re going to give you the basic tips if you are just starting out, or need a little guidance getting your coaching brand back on track. IDENTIFY […]
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The Real Reason Why Most Clients Can’t Lose Weight & Keep it Off

Written by Education Manager, Stefan Ianev Weight loss statistics are shocking. Studies have shown that 95% of people will gain back all the weight they lost or more within 1-5 years (1,2).Out of all the failed weight loss attempts, one to two thirds of those will regain more weight than they started with. The number […]
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Qualities to Look for in a Coach

Written by Lauren Irvine When it comes to choosing a Personal Trainer or Coach, there are quite literally thousands of options to choose from. You’re no longer limited to the few personal trainers at your local gym because technology has made it possible to access some of the best coaches in the world. While this […]
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Programming for Intermediate Clients

Written by Master Coach, Jade Mckee Your client has been training for some time now. You have noticed their movement patterns becoming more efficient, and their strength has been increasing. They have more of an understanding of what the exercises they are performing are actually DESIGNED to do, and have become more confident and increasingly […]
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How Long Should a Client’s Comp Prep Be?

Written by Master Coach, Jade Mckee All good competition preparation coaches will understand that one client’s journey to the stage can be COMPLETELY different in EVERY aspect, to another client’s journey to the stage.If you’ve been working with a client who is eating high calories, has been training for some time, has a good amount […]
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